You have one chance to get this right - let us help.
The MarketReady Workshop and 1-On-1 Services work because they are born from the blood, sweat, and tears of our team being in the trenches for decades figuring out what works - and what doesn't. We're far from perfect and we've made every mistake in the book. But we've learned from those mistakes and know from years of long experience that there are recognizable, and repeatable, patterns and strategies that lead to success in the marketplace.
We also know that once you've burned a bridge or missed an opportunity, you probably won't get that chance again. Our knowledge and experience can give your company a leg up in creating a successful, profitable go-to-market strategy.
Here's just a few reasons why the MarketReady approach works - and will work for you:
We also know that once you've burned a bridge or missed an opportunity, you probably won't get that chance again. Our knowledge and experience can give your company a leg up in creating a successful, profitable go-to-market strategy.
Here's just a few reasons why the MarketReady approach works - and will work for you:
Most companies screw this part up.
There are tons of brilliant entrepreneurs out there who have dreamed up equally brilliant ideas. Crowdfunding sites are full of incredible, amazing, promising products and ideas. And most of them will never see the light of day.
Why? Because they don't understand how to sell. They don't understand the market. They don't have a channel strategy. They don't move fast enough. And they don't have a plan to succeed beyond manufacturing the product. Quite simply, you can succeed over your competition just by knowing more than they do about how to go to market. Which is exactly what we'll teach you to do. |
Starting a business is hard. Growing that business is harder.
Scaling your business is all about selling. Selling your product, yes, but more about selling yourself. The buyer has to believe not only that people will buy your product, but that you have the ability to actually do what you say you're going to do. Speed matters. Integrity matters, Relationships matter. Planning matters. Execution matters. All of these and more are key elements to selling and all of these are essential to the growth and success of your company.
But if you don't get your product in the hands of consumers, everything you've done so far is useless. Without sales, you don't generate revenue, you don't pay your people, you don't pay your suppliers, you can't build inventory, and you go out of business. You can have a world-changing product, but if you can't get it to market and into consumers' hands it won't matter how good your product is. No one will ever know. We'll teach you not only how to get the meeting, but how to win. And you don't win without selling. |
Experience matters, and your inexperience will cost you
You're a smart person. You have to be to have made it this far. You've developed a business plan, you've created a product, you've raised money, you've hired people. You've probably made some mistakes and had some stumbles along the way, but you've managed to overcome them and now you've got a functioning company.
But you don't know what you don't know. And in the markeplace, that will hurt you. And it will cost you. It will cost in terms of time, and of money, and of relationships. If you don't know what to watch out for, you will absolutely overpay for services. Or you will give up too much margin to a retailer. Or you will pay (too much) for slotting. Or you will waste time trying to learn what you don't know. Or you will destroy an important relationship by making mistakes that you should have avoided. Or, more than likely, all of these things and more. Because you won't know you've made a mistake until it's too late. What you don't know will hurt you. With our guidance, you can avoid that pain. |
Doing it yourself is great, but sometimes you need an expert
Smart people realize when they're in over their heads and call in the professionals. You probably hired an accountant to handle your books and financials. You probably have a lawyer or three to help with legal matters. If you needed custom software, you probably hired a programmer. You probably even go to a dentist when you want your teeth cleaned.
So why would you try to muddle through selling to major nationwide (or even global) retailers / resellers / distributors / carriers without knowing what you're doing? Your cousin who worked on the floor at Best Buy one Christmas isn't qualified to help you sell your product to Best Buy. If you've never taken a product to market, you don't know what to expect. You can figure it out on your own eventually, but by the time you do you'll have burned through time and cash you probably don't have. |
We tell it like it is and don't spare your feelings
This is the big league and the companies you're trying to sell to are serious. Huge money is on the line, people's jobs are on the line, and the marketplace is cutthroat. Buyers will not spare your feelings, they will not coddle you, they will not tolerate excuses - and neither will we.
Our team and mentors are going to be honest, direct, and forthcoming with our thoughts and opinions. If your plan / product / roadmap / strategy is screwed up, we're going to tell you. But we're also going to help you fix it. If you need validation that you're doing a good job or you need a gold star to boost your ego, go see your parents; if you want help developing a successful go-to-market strategy, come see us. |
We've been there, we've done that, we actually have the t-shirts
Our team has been where you've been. We've started at the bottom, knowing nothing, worked our way up, and made every mistake in the book along the way. The difference between us and you is simply that we've already done what you're trying to do. And we've done it for years and years. We've met with every major technology retailer, distributor, solution provider, e-commerce site, and wireless carrier around the world. And, here's the important part, we've won business at all of them.
It's not easy and it takes hard work, but it is doable. Buyers need product to sell to their customers as much as you need those same customers. But if you don't know what to do, what to say, how to say it, and what to watch out for to make sure you don't get taken advantage of, how do you expect to succeed? |