Introducing The MarketReady Workshop
Have a product that's ready to go to market but are confused about how to proceed? Already have a product in stores, but want to be in more? Want to expand into other channels but you don't know how? The Workshop may be for you.
What is The Workshop?
The MarketReady Workshop is an intensive, hands-on training session designed to help you bring your product to market or to expand your existing market footprint.
By the end of The Workshop, you can expect to have a fully vetted go-to-market channel strategy and the tools and information necessary to scale your business into retail, distribution, and/or B2B channels.
By the end of The Workshop, you can expect to have a fully vetted go-to-market channel strategy and the tools and information necessary to scale your business into retail, distribution, and/or B2B channels.
Who is The Workshop for?The Workshop isn't for everyone, and we are selective about who we choose to participate. We are looking for driven, hard-working, passionate people who are ready to do what it takes to win.
We move fast, we talk faster, we don't pull punches, and we don't coddle. We're honest, up-front, direct, and are looking people who are the same. If your feelings are easily hurt, if you're easily distracted, if you're not ready to take constructive criticism, and if you're not ready to succeed, The Workshop isn't for you. If you are serious, ready to fight, and ready to win in a competitive global marketplace, you're who we're looking for. |
Successful applicants must meet the following criteria:
(Note: While The Workshop generally focuses on technology consumer or B2B products - mobile, computing, health/fitness, etc. - we are happy to review applications for products in other fields / categories. If you believe your product lies far enough outside these parameters and needs more specific assistance, please contact us regarding our 1-On-1 Services business development options.)
Where Can I Attend The Workshop?
Depending on your needs and availability, we offer both on-site and online versions of The Workshop.
On-SiteThe on-site version of The Workshop is held in the Los Angeles, California area. Specific location for the next Workshop will be announced soon.
Best for: Those with the time and ability to travel and who want a more hands-on, in-person approach. |
OnlineA shorter, but fully-featured version of the on-site Workshop. The Workshop Online is an interactive, virtual training session available globally.
Best for: Those who need more flexibilty in scheduling and location but still want to take advantage of the benefits of The Workshop. |
Why Do You Need The Workshop?
You need The Workshop because you haven't been selling into the retail, distribution, carrier, and B2B channels or you want to sell to new channels.
You need The Workshop because you don't want to waste time making expensive mistakes bringing your product to market. You need The Workshop because you want to get a leg up on your competition. You need The Workshop because you recognize that you don't know what you don't know. You need The Workshop. |
Guaranteed Buyer Feedback
We can't promise that you'll get your product onto a particular retailer's shelves. No program can, and anyone who says they can is lying.
What we DO promise is that you will get feedback from actual buyers in the channel on your product and on your strategy.
You might not like what you hear and it might cause you to re-think your plans, but we promise you feedback.
And it might just be the feedback you need to grow and succeed.
What we DO promise is that you will get feedback from actual buyers in the channel on your product and on your strategy.
You might not like what you hear and it might cause you to re-think your plans, but we promise you feedback.
And it might just be the feedback you need to grow and succeed.
How Will The Workshop Help Me?
During The Workshop, you will learn decades worth of information about how to go to market in a single week. We have condensed years of learnings and experience into a concentrated program designed specifically to do one thing: help you intelligently and successfully bring your product to market.
If you're just now ready to take your product to market, The Workshop will help you understand the steps necessary to develop a channel strategy and how to successfully get your product placed in the channel(s). If you've already got product in the marketplace, The Workshop will teach you how to take what you've already accomplished and scale your existing business into other retailers, channels, and opportunities.
You'll have to pay close attention, work hard, and be ready to question assumptions of what you know about the marketplace. But if you are ready, and integrate what you learn into your business plans, The Workshop can make the difference between success and failure.
If you're just now ready to take your product to market, The Workshop will help you understand the steps necessary to develop a channel strategy and how to successfully get your product placed in the channel(s). If you've already got product in the marketplace, The Workshop will teach you how to take what you've already accomplished and scale your existing business into other retailers, channels, and opportunities.
You'll have to pay close attention, work hard, and be ready to question assumptions of what you know about the marketplace. But if you are ready, and integrate what you learn into your business plans, The Workshop can make the difference between success and failure.
Need help, but not quite ready for The Workshop?
You need MarketReady 1-On-1 Services.
The Workshop isn't for everyone. But that's okay, because every company and every need is different.
If you need different or more personalized help, we're here for you with a full range of business development solutions that we call MarketReady 1-On-1 Services. Just let us know how we can help and we'll be happy to put together a customized growth solution for you.
If you need different or more personalized help, we're here for you with a full range of business development solutions that we call MarketReady 1-On-1 Services. Just let us know how we can help and we'll be happy to put together a customized growth solution for you.
The Workshop FAQ
Does MarketReady require an equity stake in my company?
No! Your equity is precious and you've probably given more than enough of it away already. We charge a single, flat fee for attending The Workshop. Our other training and Business Development services are also no-equity fees based on your needs.
If chosen, who from my company should attend?
Depending on the size of your company and the types of hires you've already made, we generally recommend, at a minimum, the founder or c-suite-level decision maker attend along with the managers/executives most directly responsible for Sales and Marketing (if applicable).
I represent an overseas manufacturer looking to bring my product(s) to market. Is The Workshop for me?
Absolutely! The Workshop covers everything you'll need to know to develop your brand and bring your products to market around the world.
Does MarketReady provide housing/lodging during the on-site Workshop?
No, but we will be happy to work with you to find appropriate local hotels and/or short-term stay options.
I have a great idea for a product, but I don't have funding/prototype/business plan/etc. yet. Can I still apply and attend?
Sure. While you may not be at the prototype stage, we're glad that you have a great idea and we'd be happy to help you. You may find that, after attending The Workshop, your potential business model may need to change. Or you may need more intensive consultation and assistance working with us through our 1-On-1 Services to help you realize your goals.