What is MarketReady?
MarketReady is a scaler - a cross between an accelerator program and traditional consulting designed to help your company grow by teaching you how to get consumer technology products placed in retail.
The WorkshopOur flagship offering. An intensive week-long course covering everything you need to know to make retail work for you.
|
Virtual Retail TrainingDon't have a week for the full Workshop? We have virtual training options available as well.
|
Business DevelopmentNeed a more hands-on approach? We'll work directly with you to analyze your business, your needs, and help you grow to the next level.
|
WHY A SCALER
You can't afford not to know what we know |
Vertical Divider
Do you want to take your product to retail?
How do you plan to go to market? Do you start online? Do you stay online? Do you work with a distributor? Do you sell directly to retailers? How much margin do retailers need? Is the product packaged correctly? How are you going to get a meeting at Apple? At Walmart? At Best Buy? At Verizon? What's your channel differentiation strategy? What's your marketing budget for MDF? How will my product stand out on a retail shelf? Do you have answers to all of these questions and the hundreds of others that will decide whether your product is a success or failure in the market? Do you even know what those questions are? If not, you need us. You need MarketReady. |
There are lots of ways to go to market.
How do you know which is right for you?
The market is made up of many diverse channels, each with their own unique benefits, pitfalls, and needs. Your product may fit into one or many channels. Which ones are right for you when choosing wrong will cost time and money you can't afford to lose?
The MarketReady Workshop will help you develop the right go-to-market channel strategy for you and your business. Our team and mentors have extensive experience placing product in all major channels, including:
The MarketReady Workshop will help you develop the right go-to-market channel strategy for you and your business. Our team and mentors have extensive experience placing product in all major channels, including:
Retail / OnlineDreaming of seeing your product on store shelves? Most entrepreneurs do, but with thousands to choose from, ranging from nationwide big boxes to smaller regional and/or local stores, knowing the ins and outs of retail is essential.
|
Business-to-BusinessMany companies forget that other companies are consumers, too. The Business-to-Business (B2B) channel can help you sell your product to other businesses, usually through companies called "solution providers"
|
DistributionDistributors can make going to market easier by offering a wide variety of warehousing, logistics, and even sales services. Choosing the right distribution partner can mean the difference between scaling your business or stunting it.
|
IT'S NOT FOR EVERYONE
Before you ask, no, The Workshop isn't cheap. And it may not be for you. Attendees must have a product ready to go to market or have a final prototype ready. Ideally, attendees will have a product already placed in at least one retailer or online store.
And, we're selective. Really selective. We take this seriously and only accept companies who are equally serious about succeeding. We are up-front, painfully direct, and we'll tell you the honest truth without sugar-coating. Why? Because that's what will help you survive and thrive in this cutthroat business environment.
And, we're selective. Really selective. We take this seriously and only accept companies who are equally serious about succeeding. We are up-front, painfully direct, and we'll tell you the honest truth without sugar-coating. Why? Because that's what will help you survive and thrive in this cutthroat business environment.
MarketReady's Channel Experts
Our team has grown consumer electronics companies like Belkin International and Griffin Technology from startups to hundreds of millions of dollars in annual sales. We know what we're talking about.
DWAYNE BELLOW
Decades of major account sales and executive-level sales management experience in the computer and consumer electronics industries |
STEVE BELLOW
Decades of executive-level sales, product development, and product marketing experience in the computer and consumer electronic industries |
TODD WORD
12+ years of sales and marketing experience developing, managing, and implementing retail / B2B sales strategy and initiatives |
WHY IT WORKS
MAKING MISTAKES AT RETAIL IS EXPENSIVE
Save yourself money and don't make those mistakes.
You don't sell hundreds of millions of dollars of product at without making mistakes. Lots of mistakes. Believe us - we've made them all. Do you want to spend your own money making the same mistakes?
The same easily avoidable mistakes?
We can teach you what you need to know to be successful in the marketplace. You can't afford not to know what we know.
The same easily avoidable mistakes?
We can teach you what you need to know to be successful in the marketplace. You can't afford not to know what we know.
Need more information? We're here for you.
We get it - this is a big step to take. If you want to learn more about us, the Workshops, or just want to talk to a human being, we're here for you.